« Home

Future of fresh food distribution — Edeka Freienbrink

Distribution distribution center fresh food grocery retail supermarket

Future of fresh food distribution — Edeka’s Freienbrink distribution center is relying on automation from Cimcorp Group to help deliver fresh produce to stores within 4-5 hours of receiving orders.

Part of Edeka Group, the largest German supermarket chain, Edeka Freienbrink is on a mission to distribute fresh food to its 488 stores around Berlin and Brandenburg quickly and efficiently. The goal is to deliver fresh produce to the stores within 4-5 hours of receiving the order, and Edeka is relying on the automation expertise of Cimcorp Group to achieve this. Edeka Freienbrink is one of five Edeka distribution centers Cimcorp has been modernizing with intralogistics automation designed for fresh food handling.

Edeka Freinbrink in short
🍎 Fresh food distribution center
🏬 1/5 Edeka DCs by Cimcorp
🔥 4–5h from order to store
🏪 488 stores
☀️ Sunday to Friday

Mission to deliver fresh and fast

Order data is received at the Freienbrink DC around 11:30 a.m. and picking starts in the system at 12:00 p.m. The drivers arrive an hour later and wait for the goods to be loaded into their vehicles. They usually deliver the produce to the stores in Berlin first, and the goal is to have the goods in the stores by 8:00 a.m. the next morning.

Rene Klaus, Operations Manager at Edeka Minden-Hannover
Rene Klaus, Operations Manager at Edeka Minden-Hannover

From Freienbrink’s distribution center, we serve a total of 488 stores, 416 of which have their fruit and vegetables handled by the Cimcorp solution.

Rene Klaus, Operations Manager at Edeka Minden-Hannover

Getting fresh food delivered as quickly as possible from field to store is of paramount importance for ensuring its quality and safety. Fresh produce has a limited shelf life and the longer it takes to get to the store, the greater the chance that it will spoil or lose its nutritional value. “The system has to run – we are very time-bound and any delay in the process could mean that we could not supply our customers with the quantity that they would like to have, and that cannot happen,” continues Rene Klaus.

Safer and healthier work

The system takes care of the heavy lifting and physical work, allowing Edeka to rely on fewer people at the facility and making it easier to manage. “The picking must be done on time,” says Rene Klaus.

We work from Sunday to Friday. The produce always leaves in the afternoon. In terms of personnel, it means finding people to work weekends and holidays. These positions are becoming harder to fill.

Rene Klaus

By taking over monotonous, repetitive and physically demanding tasks, automation can reduce the risk of injuries caused by manual labor. Overall, automation leads to a safer, healthier and more comfortable work environment for employees at Edeka Freienbrink, allowing them to focus on tasks that require problem solving and critical thinking.

Automation is the future of fresh food distribution
Automation is the future of fresh food distribution

Future of fresh food distribution automation

Edeka Freienbrink distribution center for fresh food produce automation at Germany. With Cimcorp’s automation expertise, Edeka experiences fast and efficient deliveries of fresh produce without picking errors or delays.
With Cimcorp’s automation expertise, Edeka experiences fast and efficient deliveries of fresh produce without picking errors or delays.

As the demand for faster and more efficient distribution of fresh food continues to grow, the Edeka Freienbrink DC is looking to increase automation. Rene Klaus predicts that all heavy lifting and physically exhausting work will be done by machines in the future, with people needed to handle the control.

We have a vast quantity and range of products that we need to handle as fast as possible. The Cimcorp system is extremely helpful in moving, distributing and locating them. Automation is definitely the future.

Rene Klaus

Automation in the distribution center is crucial to meet the demands of Edeka’s customers and ensure that they receive fresh produce quickly and efficiently. As Edeka Freienbrink looks to increase its automation, Cimcorp’s expertise will continue to play a vital role in helping the company meet these demands.

Cimcorp: Your ticket to future of automation

Discover the future of distribution at Cimcorp’s booth! Our experts are ready to revolutionize your distribution center’s efficiency with speed, reliability, and ease.

Say goodbye to complexities and hello to streamlined success! Experience the fast, reliable, and easy path to optimal performance. Bid farewell to the hassle and embrace efficiency like never before.

Network with the minds behind Cimcorp’s end-to-end solutions and explore how we can elevate your supply chain game together. Don’t miss out on this opportunity to elevate your operations. See you at the booth!

Meet and connect with Cimcorp's sales in grocery expos 2024.
Insights form

Future-proof your business!

Leave a contact request — let us contact you.

By submitting this form, you agree to Cimcorp Group’s terms, conditions and Privacy Policy.